Your beauty supply store needs to have a direct effect on customers. You want to create an engaging experience for each visitor to your home. Your retail display needs to be organized, functional, and encourage customers to purchase needed products and services. What is effective retail display? Any fixture that houses your beauty supply products in a way that encourages a visitor to linger and purchase your product is effective. However, how can you truly maximize profits? Using the right store fixtures is key.
Focus on Appearance and Organization
What is the first thing your customers see when they enter your store? What is their first point of contact? Are they greeted by personnel and attractive store displays? Or is there an unorganized clutter of shampoos, makeup, hair accessories, and barber supplies? Know what is effective retail display:
- Organize and avoid clutter
- Use your imagination
- Create visual experiences for customers
- Add creative signage
- Use glass displays
- Incorporate store fixtures that make shopping easy
- Communicate your overall store layout to the customer
- Define space with color
- Refresh displays often
- Use custom lighting
- Incorporate technology
- Create Instagrammable opportunities for customers
- Show as much product as possible
- Create an imaginative focal point
- Let your merchandise tell a story
- Open up the space
How can you effectively showcase your merchandise? You need the right store fixtures.
Store Fixtures
You want a strong first impression when your customer walks into the store. Make the customer experience smooth and simple. Avoid clutter and confusion. You need several key store fixtures like cashwraps, window displays, and pop-up show displays to truly bring in the customer.
Glass Showcase Displays
Truly create a focal point with elegant glass displays. These displays encourage customers to gather and explore your merchandise. You have several options: pedestal display, freestanding displays, and custom specialty models. An all glass pedestal display gives customers the opportunity to walk around the merchandise.
Create an imaginative display by grouping related products to tell a story. For example, incorporate hair accessories, beauty products, and professional photos of attractive happy models using your products enjoying their night out on the town. The customer will be intrigued by the story. Incorporate custom lighting to further create a unique display.
Shelving and Cabinet Displays
Organize your merchandise with custom retail shelving. Highlight specialty beauty products. Store Fixtures Toronto has the widest collection of shelving and cabinet displays in the region. Choose from a range of point of purchase, perimeter shelving, floor fixtures, tables, pedestals, slat wall, and more. Our seasoned team also does custom millwork. We build custom cabinetry. Call our design team today. We will work with you to create the store displays that you need. Contact us.