Effective visual merchandising will drive customers into your store and engage them. Your brand perception and customer experience are intricately tied to your store fixtures and displays. Keep your retail space fresh and exciting with these top trends for 2019.
Embrace the Experience
Avoid displaying your merchandise by color or type. Instead embrace the customer experience by giving them a truly experiential multisensory time in your store through innovative store fixtures and displays. This is more than simply engaging a customer with bright photos and signage. Instead find ways to integrate social media and your merchandise.
Group products into exciting visually stunning backdrops for selfies. Invite customers to post images and hashtag your store in their posts. Combine lush plants, exciting photos, and your products to tell a story. For example, an engaging beach scene that showcases your clothing line and accessories but also provides a unique photo opportunity. Customers will engage in fresh merchandising that catches their eye.
Ever-Changing
Most retail spaces have predictable changes that match the seasons or big holidays like Christmas. However, by offering a changing storefront and space you will differentiate your product from the usual mundane large retailers and the sterile online stores. Instead invite your customers into a new and exciting place that truly sets your store apart.
Technology
We’ve already mentioned incorporating social media into your store displays. This will increase engagement and also give your store free marketing to key demographics. But have you considered adding a video to your displays? A video backdrop instantly changes a space from a lush tropical jungle to a beautiful oceanfront to a cozy cottage. Be creative by adding “digital rain” or a video of busy streets or flowing water.
Follows these three key new trends for a truly unique customer experience. Differentiate your store from all the others with unique creativity.