Merchandising can be challenging, especially if you cling to some of the older rules of sales promotion. Retail merchandising has changed significantly in the last several years. Should you showcase items in an elegant glass display case with lights, display all of your merchandise upfront, or using traditional wooden shelving units? What should you do? Here are the top merchandising rules that you need to break.
Rule 1 Meant to Be Broken: Display Like Items Together
You have definitely walked into stores that display merchandise by kind or size. But your customers today want to purchase items in-store that appeal to them in logical ways. How can you do this? Try displaying related items in a beautiful glass display case with lights that are attractive.
For example, group a pair of designer sunglasses with a photo of the beach, seashell accessories, and sandals. Or have an open display where customers can interact with the merchandise, like a mini-cookie store inside your kitchenware department.
Rule 2 Meant to Be Broken: Keep Extra Items Stocked in the Back
Your customers need to see and interact with your wares. Don’t hide stock away good merchandise. And definitely don’t leave empty spaces when merchandise runs out. If your products are in the back, no one can buy them. Instead, bring out as much merchandise as you can tastefully. Be creative with displays. Avoid an overcrowded look, but be sure that you have as much out on the floor as possible.
Rule 3 Meant to Be Broken: Keep Products Safely Locked Away
Today your store competes with online merchandisers. Give your customers an experience. Allow them to touch, taste, feel, and smell merchandise. Create interactive displays using technology like photo booths or interactive video.
Rule 4 Meant to Be Broken: Price to Sell
Yes, you want to price your items to sell, but don’t be afraid to experiment. Offer three price points – expensive pricy items, cheap promotional merchandise, and most profitable middle-of-the-road merchandise. The low-cost items will bring in customers who eventually buy regular items. The high-priced items may not sell as many. However, high-priced merchandise makes the rest of the products look good. So which rules are you ready to break?
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