Merchandising drives customer engagement in your store. Your visual merchandising and store displays influence your customer’s unique experiences and brand perception. Keep your store fresh and relevant with these exciting new trends for 2020.

Information Signage

Avoid mundane signs like “For Sale” or “Clearance” in your store. Instead, opt for more detailed signage like “If you like wine, then you’ll love these”. Or add detailed signs in your store displays describing the materials, manufacturing process, and designer for items. Brag about your textiles being “handwoven” or the fruits being “farmed fresh in Guatemala”. Continue making product recommendations to guide your customers through their shopping experience.

Add a Call to Action

The Call to Action (or CTA) helps direct your customer to a particular action. Some great examples include:

  • “Try Me”
  • “Pick me up”
  • “Try me on”
  • “Taste”

Give a strong CTA throughout your merchandising. This engages customers in an affordable and easy way.

Give Your Customers and Experience

Don’t just lay out all your merchandising by color, size, or type. Instead combine different types of merchandising with colorful backdrops, unique lighting, and a truly “Instagrammable” display. They will love the real-life experience. They might even share it online for free social media marketing for you.

Remember your store competes with thousands of online merchandisers. You have to create a reason for your customers to walk through your door. Include live plants, video, and unique props in your displays.

Stores Within Stores

Create mini Stores-within-stores in your retail space. For example, have a mini-candle shop in the middle of your store, or display a wide array of toys in a unique toy shop. This is especially popular this holiday season as stressed out customers search for the ideal gift for their families.

Want to create the perfect display for your store? At Store Fixtures Toronto we provide customized designs for your retail space. Call us today. We look forward to speaking with you.