Modern visual merchandising and retail display pulls the customer into your store. More than trendy store display shelves and custom lighting, having the right design will give your customer a unique experience. Pull them in visually. Give them a reason to stay and purchase your product. Here are some of the top trending store design ideas for 2020.
Design Basics
Human beings are visual. When a customer walks into your store the very first time, an impermeable impression is made. In that instant, they will take in your product, your store display shelves, your personnel, and signage in a second. You want to your store to compete successfully with not only other physical locations but online stores that offer convenience. Sight and sound are the two most important senses to reach your customer. Envelop them in a positive shopping experience with these ideas.
Immersive Displays
Create an immersive experience. Combine the different elements, from lighting and signing to choices in displays and products, to create an experience that unifies around a key theme. For example, in the summer combine bright green foliage with images of happy families at the beach. Combine these images with upbeat music and products that follow the theme. Engage customers.
Set Up a Testing Station
Sell organic coffee, appliances, or beauty products? Try setting up a testing display. Customers have the opportunity to truly interact with your product. This works for a wide variety of products from electronics to baby items to skincare. Talk with one of our experienced design professionals about how you can create an exciting testing station with custom fixtures and displays.
Go Green
Cover your store with plants! Besides providing an engaging and unforgettable attractive display, plants purify the air, absorb sound, and reduce noise pollution. Greenery makes your store more inviting for shoppers and provides a gorgeous oasis.
Be Kid Friendly
Mom or Dad might want to buy that beautiful tote bag or sleek tablet, but if the children are bouncing off the walls, guaranteed you will lose a customer. Provide safe kid-friendly interactive areas. Try setting up a book display and reading area, or showcase merchandise like toys and blocks that will keep Junior busy while parents browse. Some larger chains even offer one-hour kid-care while mom and dad shop or safe play areas with plush chairs and board books.
Educate the Customer
Maybe you sell dozens of specialty items like baking items, tools, or electronics. Set up colorful photo displays and shelving that explains how the customer uses each item. Combine with custom lighting to really spotlight your products.
Ready to upscale your retail space? Call the design professionals at Store Fixtures Toronto. We provide the most extensive inventory of modern displays and retail fixtures. Call us today.