Merchandising effectively drives sales and engages customers. From eye-catching window display design to artisan store fixtures, learn the hottest retail visual merchandising trends for this year. Enhance the customer experience. Increase brand awareness.
Signage
One of the top trends for 2019 involves using informational signage. What do I mean? Instead of just having “sale” signs in your window display design, get progressively more creative. Drive shopper engagement and interaction. Make recommendations, tell stories, and tell intricate details about your products. Use glass displays for storytelling with photos and merchandise that complement each other.
Signs can have models using the product in different settings. If you sell sandals, for instance, include signage about the beach and images of a model wearing the sandals on vacation, at an evening event, and just lounging around the house. Make recommendations and draw the eye to select merchandise with arrow signs. Include calls to action like “wear me” or “pick me up”.
Create an Experience
Don’t just have any old store fixtures and displays. Instead, use customized unique and artistic store displays. Incorporate live plants and greenery into your designs for a more vibrant and fresh experience. Find intricate store fixtures in natural finishes that help you create an oasis of shopping.
Store-Within-A-Store
Go to some of your big box department stores and you might see the latest trends in stores-in-stores. In other words, sections of the store are set up like mini-specialty shops within the larger store. This can be a display that focuses on holidays or toys or artisan items. This allows customers to see all items that relate to one another in one area and takes away the sterile feeling of big-box stores. Enhance the mini-store with custom book shelving and displays that allow you to showcase multiple items attractively. Speak with our professionals about creating the store-in-a-store look for your business.