Choosing the right store displays for your business comes down to visual merchandising. What is visual merchandising? From boutique store fixtures that display your products attractively to displays that tell an exciting engaging story, merchandising gives your customers a unique experience that keeps them coming through your doors.

Merchandising Basics

You want your customers to interact with your products in an engaging way. Make everything, from shelving to signage to boutique store fixtures as impactful as possible. Coordinate efforts between your sales and marketing departments. You need a strong visual impact and real-life experience to compete in this fast-paced digital world. Catch the eye of the shopper with the right displays for your store.

Top Merchandising Trends in 2019

Your choice of store display directly relates to what you are selling? Do you have hundreds of jewelry items, a clothing store, custom coffees, or sporting goods? What you plan on selling directly relates to how you want to display the merchandise. Here are some helpful ideas:

  • Multiple Small Items: Showcase as much of your inventory as possible in colorful displays that tell a story. For example, pair a display of custom earrings with beautiful bold colored scarfs, items that convey urban adventure, and images of happy Millennials on the town. You can use glass displays, custom shelving, and layered tabletop displays to showcase your merchandise attractively.
  • Photobomb: Do you have an interesting product like sporting goods, artisan furniture, or even tech? Create a display that showcases your merchandise in a fun “Photobooth” type of display. With signage encourage customers to Instagram a quick pic with the merchandise. Speak to our professionals today about what types of custom displays would work best for this.
  • Clean Intuitive Shelving: No matter what you are selling, be sure to create a clean and simple look for the customer. Avoid big bins full of unsorted items. Here is it better to err on clean than large amounts of random products stuffed together. Our designers can help you find the right type of shelving and store fixtures to give your customers enjoyable shopping experience.
  • Lighting: Use intriguing custom lighting to create a powerful impact. Feature products with bright bold lighting.
  • Technology: Use tech to tell a bold story with video, create interactive online experiences for your customers, and track customer data.

Contact us today about finding the right store fixtures. We can help you create the perfect displays to truly capture the customer’s imagination and engagement!