Even before the pandemic, online shopping had drastically affected traditional shops. While some customers have returned to cautious in-store shopping, today’s retailers need to be creative in their approach to store design. From choosing innovative store fixtures parts to incorporating social media into the shopping experience, savvy business owners need to take the customer experience to the next level in 2022.
Build the Ultimate Hybrid Shopping Experience
Online shopping is here to stay. Don’t let it mess up your bottom line. Instead, incorporate convenient online shopping with the in-person experience. How can you do this? Set up store fixtures parts that have kiosks for easy online purchase. For example, if you have a sports goods store, have a few screens handy next to items that customers might want in different styles or sizes.
Blend the best of the retail experience like friendly customer service with the convenience of customizing any product to their needs. Most customers prefer walking into a store and speaking with a sales representative. They like trying out clothing, tasting samples, and seeing a product with their very own eyes. Giving them these opportunities and the ease of online shopping presents a perfect opportunity to modernize your shop.
Design with Your Customer Base in Mind
Weave together a story with each and every display. Think about your core demographic. Who are you trying to reach? Who will not only buy your product but will share their store experience with their friends? Combine like items together with signage and photos which tell a story appealing to your customer.
- Do you appeal to families with small children? Create a fun interactive dollhouse display surrounded by vintage photos of children playing.
- Combine travel items with a gorgeous large-scale video display of the mountains, beachfront, and exotic destinations.
- Have tech-savvy customers? Set up a gaming station with the hottest games on the market.
As you can see, nearly every retailer can find exciting ways to appeal to their customers. After all, when you create these engaging immersive spaces, your customers will want to return. Give them a unique vacation away from the stresses of daily life. Bring them an encounter they would never enjoy online.
High-End Glass Luxury Displays
When you showcase your products, be sure that you bring the best forward. This year many retailers are opting for gorgeous glass displays. A large glass pedestal display allows you to make your top-selling products the focus of the store. Safely place high-end items like watches, jewelry, and antiques out for all to see. Incorporate unique custom lighting and mirrors to enhance the experience.
Multi-Sensory Experiences
Don’t just limit your imagination to the visual. Incorporate all the senses in every space. Soothe the ears with music. Delight the senses with scents. Provide food and wine samples. Set up plush seating. Include a coffee station or indoor bakery stop. Indoor water fixtures, large tropical fish aquariums, and indoor fountains provide both visual and aural beauty.
When you need to update your retail space, please contact the experts at Store Fixtures Toronto. Our talented design team will help you take your store to the next level. We provide a wide range of high-quality services and products including custom manufacturing, glass displays, retail counters, and dental cabinetry. Contact us today.