Ready to drive up bakery sales with smart merchandising? You worked hard for your business. Now it’s time to modernize your bakery display ideas. Find ways to catch your customer’s eyes and entice them to eat your delicious baked goods. Amplify your brand. Keep customers returning. Boost sales. All this can be done with smart visual merchandising.
Be a Trendsetter
Food trends come and go, and so do retail display trends. How you showcase your baked goods makes a massive difference in sales. Some popular baker display ideas for 2022 include:
- Glass displays with custom warm lighting
- Showcase a wide variety of goods in a variety of colours
- Tell a story with your displays with cute decorations, photos, and signs
- Showcase a theme in your displays
- Incorporate technology, like an Instagrammable display, in your bakery
- Truly showcase items like wedding cakes and your bakery specialties upfront
- Tantalize customers with custom displays with tasty free samples
- Incorporate vibrant digital displays with your traditional displays
- Use strategic shelving to show a wide array of delicious treats
Before you close up shop today, take a long hard look at your bakery. What first catches your eye? Do any pastries look unattractive? Do your display cases truly bring out the best in your work? Jot down some visual ideas that might improve the overall look and feel of your shop.
Custom Lighting
To be honest, no one wants to buy yummy goodies in a dismal, dank space. Let smart lighting brighten up your bakery. Highlight today’s special baked goods or wedding cakes. Play with colour, choosing warm tones to make your pastries all the more delicious. Chat with our design team about how custom lighting and smart displays can help you reimagine your bakery.
Innovative Packaging
Besides using smart displays and using custom lighting, try changing things up a bit with creative packaging and wrappers. Try gorgeous decorative boxes or beautiful floral plates. Make your pastries stand out. Avoid being drab and boring. Embrace bold and vibrant colours. Incorporate unique signage and photos. Add colourful props to make a display truly stand out. Find out how to make your pastries really pop.
Avoid Empty Display Cases
It’s inevitable that as the day wears on, you might end up with empty shelving. However, customers are turned off by eating the last pastry on the plate or feeling like they got one of the stale doughnuts. Always keep your displays fully stocked with delicious goods. Switch out older pastries as you near closing time. If necessary, rearrange the pastries to make cases seem full. Keep everything clean and fresh to entice customers.
When you want to truly impress customers with your delicious baked goods, contact the talented design team at Store Fixtures Canada. For years we have proudly helped countless small business owners discover new innovative ways to showcase their products. Increase sales with smart visual merchandising. Contact us today. Our friendly staff will be very happy to help you.