How can you make your gorgeous jewelry catch the eye of customers? Make your merchandise pop with these boutique display ideas. You want to create a shopping experience that immerses your customers in a world of beauty and luxury. Embrace them, entice them with opulent pieces and fabulous displays. Use a combination of smart marketing, striking visual merchandising, and storytelling to increase their interest and increase your bottom line.
Use Contrasting Color to Showcase Your Finest Pieces
Play with contrasting colors, bold colors, and exquisite displays. Some popular boutique display ideas include the black and white motif – combining light and dark to make your most luxurious pieces truly stand out. The contrasting design attracts attention quickly. Customers sense the sophistication of the piece. If you want to stand out, combine black with brighter bolder colors like deep red or emerald green to make pieces stand out and lure customers toward high-end items. You want to truly make your most prized jewelry stand out in your shop. Design the entire layout to focus on an opulent diamond necklace or collection of custom sapphire rings. The contrasting color scheme will draw them in.
Photography and Storytelling
Most traditional jewelry stores have lavish glass displays with dozens, even a hundred, pieces showcased under bright light. Today’s younger consumers value storytelling. Keep it subtle. After all, you want to maintain a sense of authority and sophistication for your most loyal customers. However, adding in professional black and white photography of happy models wearing your jewelry can emit a sense of happiness that connects with your customer. Carefully combine the photos with the right collection for a compelling storytelling experience. This is especially idea for engagement rings and anniversary jewelry. The customer sees themselves in the photography. Reflect your clientele in pictures.
Incorporate digital photo displays for a more cutting-edge look. Many exciting photo displays, large and small, bring your merchandise to life. If you appeal to a younger demographic, look at creating Instagram-friendly stories paired with savvy displays. If you have the budget, add short black-and-white film vignettes featuring your jewelry with happy couples walking the beach or clinking champagne glasses by candlelight.
Use Custom Lighting
Experiment with custom lighting schemes and mirrors when you set up your display cases. Use focused lighting to highlight prize jewelry. Smart lighting sets a mood and can change on touch or by program. Make sure that any dark shadows don’t hide your merchandise. Keep your collections visible and attractively lit. At Store Fixtures Toronto our team can give you professional advice on the best lighting and custom mirrors that work best for your displays. We offer a wide range of glass display cases, custom shelving, and store fixtures ideal for your store. Feel free to call us anytime. We would be happy to help you.
Go Earthy
A popular trend has been embracing natural wood and colors in displays. This conveys a connection to nature and the world and appeals to many younger customers. Create a mood with meditative music and smart speakers to create an immersive experience for customers. Combine large digital photo displays with calm nature videos to transform your store into a beautiful chic paradise. Choose wood shelving, bookcases, display cases and combine them with more traditional glass cases for a stunning unique look. Speak with our designers about how a more natural look can appeal to your customers.
At Store Fixtures Toronto we offer the area’s largest collection of custom store fixtures and display cases. No matter what you need, we can offer you high-quality display cases perfect for showcasing necklaces, earrings, rings, and more. Contact us today.