Increase your bottom line and reach more customers with innovative visual merchandising. Learn how to use display store fixtures to your advantage with our simple professional design tips. You want each customer to have an exciting immersive boutique store experience so they come back again and again. Time to implement these innovative merchandising techniques in your business!
Employ Conveniently Placed POP Displays
Install interactive point-of-purchase displays around specialty clothing you want to highlight. Make the clothing the focus of the POP display. Break up the clutter of your shop and showcase exciting products and new deals. Did you know that over dirty-five percent of your customers will be impacted by a powerful visual display? Bring attention to key merchandise with a conveniently placed display. Draw them in with smart marketing.
Maximize Traffic Flow
When a customer enters your store, do they know where to go next? Or do they wander, get stuck, or even just walk right back out of the store? Help guide your customers through strategically placed displays. Develop a narrative around your items. Bring them in. Identify areas where traffic flow may stop or discourage browsing. You want customers to engage with your merchandise. Gently guide them through the shop with carefully placed displays and signage. The path through your boutique should be easy to navigate and encourage purchases.
Tell a Story with a Compelling Focal Point Display
Do you have a new line of gorgeous handmade dresses from India? Or maybe you want to showcase a new line of jewelry or designer sandals. Whatever you want to display, creating a truly immersive focal point with your new items will make your shop more engaging and interesting for your customers. Try to tell a story with the merchandise. Incorporate photographs and a theme – like nautical or winter – to connect the customer with the items. The storytelling makes the shopping experience much more engaging.
Cross Merchandise Items
In every display, try to cross merchandise items. For example, set up a display that showcases brought designer blouses with sunglasses and colourful accessories. Find ways to pair commonly used items together like boots and socks or hats and gloves. Tell a story with the items. Connect them in interesting ways to encourage customers to purchase multiple items.
Display Expensive Clothing at Eye Level
Do you have a line of luxury boutique clothing you want customers to buy? Display any specialty clothing with high ticket prices right at eye level. Keep low-cost items below your customer’s line of site. This encourages customers to purchase pricier clothing. Pair top-selling items with other items to encourage multiple product purchases. Remember to keep cohesive visual merchandising with all of your displays.
Are you ready to take your boutique store design to the next level? Contact the experienced Store Fixtures Toronto team. We will work with you to create a visually compelling store plan using our custom fixtures and display cases. We know that you value high quality and need a team you can trust. Contact Store Fixtures Toronto today. We can’t wait to work with you. Call us.