A bad display can decimate your bottom line. Creating an effective retail store display is about grabbing potential customers’ attention and keeping it. Ensure every display is visible from a customer’s eye level. Encourage them to linger longer in the aisle so they can take in the details. Interactive displays or digital screens add more interactivity to your display, whether it’s a showcase of valuable emerald jewelry, a high-end display case for knives, or a pastry showcase. But sometimes, a bad retail display deters buyers. What mistakes should you avoid?
1 A Very Poor Use of Colour
Always considers how colours will make people feel when they enter your space. Softer and cooler hues are often better when wanting someone to stay and engage with products. In contrast, brighter shades may signal urgency and drive shoppers away instead. A mishmash of clashing colours can make even a display case for knives, designer handbags, or custom t-shirts look tacky and unprofessional. Be smart when choosing your store’s overall colour scheme.
2 Bad Lighting
What’s the problem with bad lighting? Lighting can be one of the most quickly disappearing design elements, especially when standing in front of a barren wall or windowless storefront facade. Good lighting draws people into your space if used correctly. Some popular retail visual merchandising trends:
- Gorgeous glass displays with custom lighting
- Interactive lighting displays
- Bright natural light
- Custom colourful light
Forget about those typical fluorescent tubes associated with industrial warehouse facilities – opt for warmer, softer bulbs to add ambiance and create an inviting atmosphere within your shop environment. You don’t want your items to look washed out or worn simply because of lighting.
3 Mismanaging Props and Accessories
Props and accessories tend to overcrowd stores without any real purpose other than filling up floor space. That’s not efficient. Haphazardly styled items don’t create much influence over sales either. You should place each prop, sign, or photo intentionally with a combined mix of items in mind. Bring out your products’ features or highlight a specific message like functionality or cost savings.
4 Skipping Seasons and Holidays
Keeping relevant themes ensures maximum impact from shoppers who come into your store during those memorable days looking for something unique. Foster new client relationships by showcasing specialties related to an upcoming holiday promotion activity. What are some great holiday display ideas?
- Holiday Santa Claus display
- Instagrammable moments for the summer
- Gorgeous monochromatic holiday photo art of your products
- Tiny Valentin’s Day-related items colour-coded displayed on custom shelving
- Beautiful glass displays to showcase your high-end items for Mother’s Day
Most retailers earn fifty percent of their yearly earnings during the bustling holiday season. Take advantage of popular holidays to grow your bottom line.
Find the Best Store Fixtures in Toronto
When you want the best store design and fixtures in Toronto, contact us at Store Fixtures. We have a broad selection of custom display cases, glass display cases, shelving, bookcases, and so much more. No matter your product, we guarantee to find the right store fixtures for you within your budget. Contact us today. Our team would love to help you.