The latest holiday spending statistics estimate that the typical household will make almost $1500 in holiday purchases. If you work in the retail environment, you cannot afford to ignore the holiday spending rush.
Even after significant holiday sales, numerous customers want to make purchases. To ensure you can take advantage of these eager buyers, here are five ideas you can apply holiday themes to your store fixtures.
Step #1: Wrap Your Store Fixtures
An easy way to start your decorative efforts is to wrap your store fixtures in gift paper. It is unique enough that it stands out from most of the regular retail displays and draws attention.
The reflectiveness of wrapping paper ar just enough not to be overwhelming. So if you are someone looking for a classier approach to holiday celebrations, wrapping your current fixtures is a unique option.
Step #2: Create a Gift Wrap Station
Another classy method to attract buyers is to create a table for gift wrapping. Get your best gift wrapper and instruct them to make a beautiful package for your customers.
It is a great way to encourage people to buy your more expensive items. You can offer it as a complementary service in those cases.
Step #3: Create Signs to Your Best Deals
Popular items should be easy to reach with light sources and color schemes that draw the eyes. Even in those cases, you can have signs throughout the store reminding people of your best deals.
Your greatest money makers in retail sales should have the most focus. If you are an online retailer, have banner ads on your website directing people to those best results.
If you want more foot traffic, you can use your website to direct traffic to your store. Be sure to give people an engaging reason to come in!
Step #4: Don’t Forget Impulse Purchases
People are more likely to make purchases around the holidays. So the placement of holiday-themed impulse purchases is encouraged.
These include candy canes, gloves, ugly sweaters, and other holiday-themed things people want. While none of these fall into the need, the idea is to fit what makes an ideal holiday piece with this product.
Step #5: Scatter Holiday Displays Throughout Your Store
It’s essential to give your holiday items discovery potential. While having a holiday section can save you time, you can also spread some holiday items throughout your store.
These can be simple gift ideas like having regular headphones in a holiday-themed display. By utilizing the “this would be a good idea for a gift,” you can transform store fixtures with relative ease.
Reminders in your store that the holidays are still going on will increase your likelihood of making a sale.
Wrap Up
The simple act of theming your store displays is enough to remind people of essential holiday purchases. Whether this involves gift wrapping your tables or strategic signate, you do not need an overwhelming experience.
If you want to add a new store fixture to your holiday display list, contact us today to help you out.