How can you increase impulse buying in your store? From displaying retail items attractively on custom retail counters to grabbing shopper attention with eye-catching displays, try these easy tips to increase your bottom line.
Place Impulse Buys Near Checkout
One of the easiest ways to increase impulse buying involves placing key low-priced impulse buys near the checkout. Whether it’s cute jewelry on custom retail counters or a display with irresistible candy, you can boost sales with inexpensive items. Be sure to place low priced items within easy reach. Most shoppers won’t think twice about buying something for less than twenty dollars. Maximize sales.
Draw Attention to Key Impulse Buys with Attractive Displays
Take advantage by drawing attention to key impulse buys. Anticipate what your customer may need. Use custom lighting and attractive signage to catch their attention. Bold bright colours and catchy spotlighting help increase impulse buys. Showcase items in a glass display with coloured lighting or create a sense of urgency with bold signs.
Offer Samples
This might seem the simplest way to increase impulse buying, but customers love free samples! Keep them lingering a little longer with a food sample station, free perfume, or makeup demos. The extra time spent with a friendly staff member may result in extra sales. Use an attractive display case to show a wide array of exciting samples and low-priced items. A small taste will increase impulse buying if the customers love the product.
Seasonal Showcase
Go all out for the holidays this year! Include beautiful bold lighting, festive displays, and fun holiday music. The holidays give customers a chance to experience a moment of joy in your store. Creatively showcase limited-time products in attractive displays. Include festive holiday signage. Switch up the items so repeat customers are lured into purchasing that cute holiday ornament or delicious pumpkin-spiced snack.
When you want to increase your bottom line, don’t forget the power of strategic displays. Need some help getting your store ready for customers? Our design specialists will help you find the right displays and visual merchandising to maximize your profits. Give Store Fixtures Toronto a call today. Our friendly staff will be ready to help you find the retail solutions you need. Contact us today.