A big part of featuring the right fixtures goes back to lighting. The right store lighting can make your products look good. However, how do you determine what good retail store lighting looks like?
Good store lighting enhances the products without being a headache. They should be bright and energy-saving but not be positioned so that they can get in your customer’s eyes. Also, avoid old-fashioned yellow lights that may add an unfortunate tint.
Below, we will go through a couple of tips you can use to improve your lighting.
Tip One: Choose LED Bulbs
LED Bulbs are the ultimate modern lighting source. They are the most energy-efficient, the longest-lasting, and the cleanest looking.
Popular uses of LED bulbs include sun lamps. While they don’t always have that full-spectrum color, they do match the bright light.
The only problem with LED bulbs is that they are a bit expensive. However, they typically pay for themselves with energy savings.
Tip Two: Choose a Color Temperatuyre
There are two different types of color temperatures: cool and warm.
- Cool temperatures are less cozy and more active. Cool temperatures are perfect for smaller spaces.
- Warm temperatures feel cozy, creating a more inviting environment. If you have a large store, warm light can draw people to different points in the store.
When choosing the temperature of your color, think about how you want people to feel when entering your store. The brand you sell is likely to impact this choice.
Tip Three: Choose a Variety of Lighting Types
There are many different lighting types you can choose from. With a combination of lighting options, you create diversity.
Different types of lighting meet different needs:
- Recessed lighting is great for low ceilings and small spaces. Many modern spaces are able to take advantage of having lighting hidden.
- Canister lights are great for stores that want to create an industrial experience. These are great for drawing attention to areas in open ceiling designs.
- Accent lighting is understated, small, and isn’t very bright. Accent lights are perfect at drawing the eyes along important products.
- Spotlights can allow a single product to be the focal point. IF you have a featured new release, spotlights can make them stick out.
- Decorative lighting is great for creating unique design. It immediately catches the attention of people, especially if they are walking along the front of a store.
The idea is to recognize that different types of lighting have different purposes. Having an awareness of those purposes will help you understand how to position them.
Wrap Up
When it comes to light fixtures, an awareness of temperature and type is imperative to creating the right experience. Also, having LED bulbs to ensure that your lights will save you money on electricity and last a long time.
The right lighting is only one part of the experience. Good lighting can really make a difference alongside the right store fixtures—Contact Store Fixtures Toronto to see how you can find the best combination.