At Store Fixtures Toronto, we can help you design a retail counter that will meet all of your needs. Your main counter can help establish the feel of your store – it’s the main point of interaction with your customers when it comes to transactions, after all, so it’s a focal point in construction and design.
But what makes a retail counter great? After all, they come in a variety of different sizes and shapes, from full-vision display cases to register stands and much more. What should you be looking for in your counter?
No matter what kind of counter you end up going for, location is an important part of your decision making process. The same exact counter might look fantastic in a wide open space, but too large for a smaller and more intimate area. A good rule of thumb for your point of sale is to be at a natural stopping point in the shopping experience – a logical place for your customers to arrive at after looking through the store. The eventual size, shape and materials of your counter will depend in at least some respects on your chosen location. Our experts can help make sure you get the right materials and structure for your ideal location.
Remember size and functionality. An ideal retail counter will be big enough for shoppers to place their bags and personal belongings while making their transactions. While you don’t want to cram something too large into too small a space, an overly small counter can make for a frustrating and uncomfortable checkout experience for your customers. That’s the last impression you want to give them! A spacious countertop where they can rest items will make the point of sale more welcoming and inviting, which is key for these sorts of transactions.
Material is another key consideration to be made. While counters can be made from all different types of material, we find combinations of wood and glass to leave the strongest impressions. Wood provides a natural aesthetic, and is easy to clean and work with. Glass allows for a 360 degree view of any products you wish to display. Metal and chrome are solid options as well, depending on exactly what you need out of your counter. The experts at Store Fixtures Toronto can help ensure that your next custom retail counter meets all your needs and expectations. Check us out today!