If you run a small retail business this holiday season, then you probably need to sell more merchandise than larger companies do. This means that you need to find a good way to display your products so that people will buy them. Finding the best store fixtures and supplies to showcase your merchandise increases your bottom line and gives your customers much more engaging experiences. Here are some of the top trending design ideas for this winter.
Make Your Store Engaging By Guiding Customers
This goes without saying. Retail stores need good lighting, comfortable seating, and attractive displays to attract customers. These fixtures will keep your store looking great while helping customers know where to go and what to buy. Use store fixtures and supplies to create an easy-to-follow path from your entrance to the pay point.
If customers seem confused or quickly walk in and out of your store, consider redoing your layout to help them move easier throughout the store. And if you aren’t sure how to do that, we have you covered. Call our talented design team and we will help you find the perfect layout for your store.
Tell an Engaging Story with Your Store Displays
The holiday season is the perfect time to use your merchandising to tell a story. Be creative. For example, combine related items like sportswear, skis, and winter gear with a snowcapped display and an interesting light display for the winter season.
The holidays make a great opportunity for telling stories. Many store owners will invest in setting up a full Santa Claus display for the winter season or even an Instagram-ready photo backdrop complete with store items as props for a unique shopping experience.
Be BOLD with Your Colours!
Colour is a great way to attract attention and make products stand out. Colourful packaging makes items look attractive and draws people’s eyes toward them. If you’re looking to sell something unique, use brightly coloured lights to draw customers’ attention. Combine smart lighting, colourful photos, and interesting colour schemes to make a unique shopping space. Using contrasting patterns makes products stand out and easier to spot.
Try Textures and Multi-Sensory Experiences
Create a truly immersive experience for your customers. Texture makes products stand out like a fanciful shoe and designer purse displayed on a neon pink shag carpet. Textured surfaces can make products look interesting and fun. Adding textures to your products can make them look appealing.
Add music to create ambiance. If you sell food items, give out freshly baked free samples, brew some coffee, or light holiday-scented candles like peppermint. Give the olfactory senses a big treat.
Go Big or Go Home
Size matters! Bigger is will make an impact. For example, display a collection of holiday items next to oversized giant Christmas presents, a life-sized elf, or snowflakes a meter wide! Blow up large monochromatic or duo-toned photographs and display with your merchandise to tell a unique and engaging story. Use BIG to draw attention to specific items.
Use Repetition and Symmetry
Repetitive designs can make your products look more professional and organized. Symmetry is another way to make your products stand out. Symmetrical designs can make your products appear more balanced and orderly. If you don’t have a lot of space, use mirrors for an illusion of openness and symmetrical balance.
When you want your store to stand out this holiday season, talk to the store fixture design experts at Store Fixtures Toronto. Our talented design team will help you find the best way to reimagine your store space and make an incredible impact this winter season. Call us today.