Today retailers need to compete with both online and brick-and-mortar businesses, and mastering visual merchandising is key to keeping your company relevant in our fast-paced society. From appealing modern retail store fixtures to creating a focal point with your merchandising, there are many ways to make your products fly off the shelves.
A Focal Point
When a customer walks into your store, what do they notice first? Are they confused by what they see or do they zone in on beautiful merchandise displayed in attractive modern retail store fixtures like glass cases and custom cabinets? Use your displays to create a powerful hotspot. Did you know that a focal point will more than double sales of the featured items? What do you really want to sell? Make sure your customers identify the item first and foremost.
The Power of Color
Color makes or breaks a display. Use contrasting colors like black and white or even monochromatic displays. Avoid clashing colors. If you don’t know much about how color affects the customer, spend some time studying basic color theory to learn how color affects the customer.
Maximize Merchandise
Review your store layout. You want to showcase as much merchandise as possible while remaining neat, clean, and appealing. Give customers room to move around the products and interact with them. The circular store layout is one that will expose customers to the most amount of merchandise.
Tell a Story
Use multiple displays to tell the customer a story with your merchandise. Signage can help with this. List important points, why they need the product, and other eye-grabbing text.
Avoid Empty Space
Make the most of visual merchandising, even in vertical space. Where? If your space has high ceilings, are you utilizing the space between the merchandise and the ceiling wisely? If not, consider adding displays, images, and signage to appeal to your customers.
Good visual merchandising will increase sales and customer traffic. If a customer enjoys going to your store, they will continue to buy from you and tell their friends to come, as well. If you want some ideas, call a professional designer to discuss how you can use displays and store fixtures to showcase your products.