Do you want to attract more buying customers? How can you display your merchandise in a way that will showcase your boutique clothing and encourage more customer engagement? You don’t need to use basic clothing racks to display your clothes. Be creative and innovative. Handy store fixtures like display cases, custom shelving, and multifunctional wall displays create an inviting atmosphere for your customers. Coupled with strategic signage and visual merchandising, you will see an increase in customer traffic and sales.
How to Choose the Right Store Fixtures for Your Store
When choosing store fixtures for clothing displays, always consider the size of the space available. Think about what type of merchandise you sell. What do you want to display? Handy store fixtures like custom shelving give you unique ways to display clothing. Think about how each of the following items would be best displayed and arranged in your store:
- Formalwear
- Business Attire
- Sportswear
- Slacks
- Saris
- Sweaters and Waistcoats
Depending on the size of your store, some types of displays would work better than others. When displaying your clothing, remember that you want to help guide your customers through the store. Give them opportunities to see all of your merchandise and interact with your displays. Lead them to showcases of key pieces.
Custom Shelving is Ideal for Accessories and Smaller Items
Shelving gives you the opportunity to showcase smaller items like silk scarves, hats or headwear, and jewelry. Showcase these items in a number of ways: by colour, by style, or by use. Use custom shelving as an opportunity to tell a story. Combine small items with colourful photography that link the items together. Incorporate unique signage or digital displays near the shelving. Think of ways to cross-merchandise small items.
Large Display Cases Provide a Multidimensional View
Custom display cases offer several advantages over shelves. First, large display cases provide a clean, organized appearance and opportunities to cross-merchandise in a small space. Second, they allow customers to see the entire product at once. Third, they protect products from damage while letting visitors engage with the item. Finally, they make it easier for customers to find the item they are looking for, especially if you design the store layout to showcase the clothing.
Use Display Stands to Clearly Display Current Offers and Specials
Be creative with your display stands. Think outside the retail box. A popular way to encourage customer engagement is to create large displays that incorporate several items with a photo-worthy backdrop. Why? Customers will interact with the clothing, any props, and the backdrop, sharing images they take online. For example, have a display with hats, accessories, or jackets by a “winter wonderland” backdrop. Have signage encourage customers to try new looks against the backdrop with the store’s hashtag.
Want to make the most of your specials? Display stands provide an ideal way to display any type of clothing special this week. Rotate the sales every week and have staff maintain the displays. Keep the display merchandise replenished with fresh items. And don’t forget the power of cross-merchandising. Combine older items with new ones to encourage sales.
Get a Professional Designer to Help You
At Store Fixtures Toronto, our talented team of designers will be happy to help you find the perfect custom displays and store layout to maximize merchandising. We have helped hundreds of clients level up their stores and businesses with the best store fixtures in the GTA. Meet with us and let’s discuss how we can help you. Call us today.