When walking through any retail environment, shelving is a very strategic thing. Your favorite cereal might be cheaper, the more expensive brands are in your arm’s reach. You also have hundreds of other products to choose from. But when it comes to minimalist store fixtures, how can they be useful?
Minimalist store fixtures are straight to the point, enabling you to see products easily. This can be incredibly helpful during situations where you want someone to buy the product quickly.
Below, we will go through additional ways minimalism works in retail design.
Minimalism Removes Distractions
If you want someone to buy quickly, you remove any potential alternative. The internet does this through sales funnels while you do this through a product on a table.
Putting the spotlight on this product removes any potential comparison. An overstimulating environment might cause your prospective buyer to purchase elsewhere.
Minimalist Fixtures are Great For Premium Products
Your most expensive items typically should be front and center. People who seek premium products want to see premium products. That way, it is easy for premium consumers to spot them.
While there is some merit to putting your sales upfront, many people associate expensive items with higher quality. So hiding your expensive items behind a whirlwind of color is a mistake. Make it look good without overwhelming your customer.
Minimalist Store Fixtures are More Inviting
If your storefront looks like a series of popups, people won’t want to shop there. Your shoppers don’t want to be hit by a series of ads that make them feel like they are about to get into a high-pressure situation. Instead, most shoppers stick with situations where they feel in control.
Store fixtures that are not covered with ads and directions make the shopper more eager to buy. People typically love to buy, but they hate to be sold to.
Design says a lot about what sort of environment you are going for. Car dealerships provide an excellent example of this.
Good ones are set up to make you comfortable. They provide a simple sitting space, water, and sometimes popcorn to get you to hang around. The more comfortable you feel with a space, the longer you are willing to stay.
Minimalist Displays Focus On Your Products
The last (and likely most important) aspect of store fixtures comes to the main event: your product. Ridiculous store fixtures distract from this, making people discuss the experience of entering your store.
If people are talking about your store, this can be a good thing. But you don’t want people to talk about this alone, you want customers eager to buy your products. By keeping things simple, you encourage people to retain focus on your products.
Final Thoughts
When choosing the right store fixtures, minimalism is a good start. It’s relatively inexpensive and allows customers to focus on what matters the most. It also prevents customers from staring at a display with confusion.
To see how minimal store fixtures can help your environment, contact our team to help your products stand out.