What are some of the hottest boutique merchandising trends for 2019? Combing sleek design with a sustainable look, retail display fixtures have enjoyed a renaissance of creativity this year. Find out what some of the hottest boutiques have done to increase their customer experience.
Tell a Story
Want to sell your merchandise? Then give your customers a story through unique visual merchandising. Combine custom retail display fixtures like artisan bookcases and shelving with photographs that tell a feel-good story. For example, combine images of a happy couple running on the beach with items like swimwear, beach-inspired fragrances, and jewelry, or outdoor sportswear and sandals. Create a narrative that promises joy.
The Power of Glass
Have a key item that you want to showcase? Draw the customer’s eye to your prize merchandise with a glass display case. Use custom lighting for extra flare. Once again, enhance your customer experience by including a story through imagery and words.
Original Signage
Include text signage with words like “happiness”, “love”, or “joy”. Avoid boring traditional “For Sale” or “Clearance” signage. Instead, use arrows in neutral or pastels pointing to key sale items. Include full body images of models using the product in a real-life situation. For example, an attractive woman at sunset donning your priceless diamond collection or a happy family having a picnic and wearing your merchandise.
Tiny Beauty
Have many small tiny items? Don’t just showcase one and leave the rest in storage. Instead, bring out as much merchandise as you can to truly wow your customers. Combine similar items like soaps, fragrances, and jewelry on a single custom display. Create intrigue through small signs with text that tell part of a story. Engage your customer with an intricate display that encourages them to look at all of your merchandise.
Natural Materials
This year is the year of sustainability. Bring nature into your store with custom woodworking, natural elements like plants and flowers, and handwoven textured materials. Combine these to make a shopper-friendly experience.