Your window display needs to actively engage your customers. While the technical store fixtures definition can be anything that displays a product, it takes innovation and good design to transform a display into a marketing opportunity. Find out how to differentiate your brand with powerful window displays.
Tell a Story
Storytelling remains the buzzword for 2019. Move beyond the store fixtures definition of just showing off merchandise. Replace it with compelling storytelling. Capture customer attention by leveraging engaging storytelling with photos, signage, and products. Combine your imagery to catch their attention. This is more than grouping like items together. You need to find a way to sell an experience.
Here are just a few examples:
- Connect images of couples in love with romantic gowns, flowers, romantic gifts, and perfume
- Create a compelling Halloween display with floating cleaning supplies, bats, and spooky lighting
- Reference pop culture icons like superheroes and comics
- Deconstruct the elements of an experience (like going on vacation) with a series of geometric displays with travel-related items, photos, and clothing
Keep the Focal Point at Eye Level
Don’t hide the most visually engaging elements out of sight. Keep the most important components of your display at eye level. For items meant for children, have some interesting visual elements both at parent and children’s eye level. You want a customer to literally turn their head to engage in your window display.
Gauge Performance
How can you know that your new display works? Narrow down its one purpose – to attract customer attention and entice them to walk into your store. Believe it or not, you can install software that will gauge the metrics of individuals entering your store. Does your window display impact sales? If you see a sharp spike or drop in sales after changing your store design, then you know that your display has made an impact.
Remember to tell a story. Don’t just rely on “For Sale” signs to entice your customers. You want to be unique. Sell an experience. You want the customer to choose you!